With our most impactful product you get:
Competitive Website Analysis
- Analysis of your top 20 competitors’ websites
- Their site structure
- How they segment their audience
- Their SEO and how it impacts the structure and content of your website.
- Their key message and how it compares to or impacts yours.
- Their offers and how they compare to or impact yours.
- Their ads that worked and the ones that didn’t.
- Their ad keywords that worked and the ones that didn’t.
- Media analysis; their mentions in the news
- Keyword search engine results position tracking (You vs. Competition)
- Social Media Tracker (You vs. Competition)
- Brand Monitoring (Seeing how you and your competition rate in online mentions)
- Your defined marketing value proposition
- Content Voice
- Audience Segmentation
- Buy Personas
- Their Buyer’s Journey
- Product segmentation (what you are selling to each audience)
- Content for each stage of the buyer’s journey
Strategic Marketing Blueprint
This personalized marketing planner optimizes your marketing around:
- who your ideal customers are and where they are in their buyer’s journey.
- The estimated cyclicality or seasonality of your buying cycle.
- Live events that matter to your audience.
- Promotions you do regularly.
- Promotions your competition regularly does.
- Planned product launches.
- Any new sectors into which you want to grow.
You will receive a comprehensive campaign calendar that details how to schedule and deploy each of the following tactics:
- Sales & Offers
- Digital advertising (search engine and social media)
- Email campaigns
- Blogging / Content development
- Live Events
- White papers / thought pieces
- What topic areas your content should cover.
- Specific keywords to use in headline and body of each of those topic areas.
- Suggested content based on your top buying personas (who your ideal customers are) and where they are in their buyer’s journey.
- Basic blogging guidelines based on the performance of your direct competition.
- Based on your blogging frequency you will get a full 12 month editorial calendar
If you are overwhelmed by the blogging schedule, we have teams of ghostwriters ready to provide you with content that we will adapt in your voice and brand. Just ask.
- Social Media
- Graphic design
- Sales Collateral
Competitive Insight & Action
- Daily – Get automatic updates of changes to your top 20 competitors’ websites
- Daily – Competitor ad monitoring.
- Daily – Competition mentions in the news
- Daily – Online ads: Ad and keyword effectiveness
- Weekly – Keyword search engine results position tracking (You vs. Competition)
- Weekly – Social media tracker (you vs. competition)
- Weekly – Brand monitoring (see how you and your competition rate in online mentions)