We can include elements such as:
- Advertisement tracking system
- Built-in affiliate program management
- Inventory control system
- Newsletter broadcasting
- Unlimited personalized autoresponders
- Wholesale preferential pricing for selected clients
- Much more!
There are some elements that are common to all successful web shopping sites.
The right domain name should be catchy, easy to remember, short and descriptive. That’s a tall order, we know. It is also imperative that your domain name not be used by anyone else. Before you register it, check with the US trademark office to make sure that it’s not already in use.
Choose an ecommerce web hosting package that will meet your site’s needs for bandwidth, design, merchandising, and space, and that offers 24/7 customer support.
Make your web architecture and design as simple and intuitive as possible. Don’t make it difficult for your customers to give you their money. Remember, the process of easy shopping is far more important than how pretty your site looks. Don’t get carried away by graphics and color schemes.
There are almost infinite varieties of ecommerce shopping site software available. Choose the option that will best support your site. Don’t design the site around your brother-in-law’s neighbor’s college roommate’s software.
You will lose customers if you don’t have a merchant account that allows you to process payments and refunds via credit cards. Also, don’t forget the importance of an SSL certificate. This tells customers that you are protecting their financial information so they feel comfortable completing their transactions.
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