Online Advertising (PPC)

Losing money on online ads is TOO EASY. We care for your ad dollars like they’re our own.

We can get you to the top of page one with ads that keep your brand top-of-mind and convert your most profitable customers.

Our clients love the PPC results we deliver on Google AdWords and Facebook.

Google AdWords Management Services

  • Search ads
  • Display ads
  • Remarketing ads
  • Shopping campaigns
  • Account audits
  • Account restructures
  • New accounts
  • Keyword research
  • Text ad creation and optimization
  • Display ad creation
  • Landing page optimization
  • Conversion tracking and Google Analytics

What’s Included:

  • Dedicated account manager
  • Account reviews and quarterly goals
  • Keyword optimization
  • Ad management
  • Dynamic keyword insertion
  • Complete transparency
  • Geotargeting
  • Call tracking
  • Conversion optimization
  • Detailed performance reporting
  • Website recommendations
Success in designing an effective and efficient PPC program requires some planning. A comprehensive plan includes:
  • Analysis and set-up. We need to understand where you are and where you want to go before we can help get you there. Much like gearing up for an SEO campaign, we will do a thorough analysis of your business (and your competitors) to make sure we get you the most return on investment possible. Once we know what keywords and company goals we are striving for, it is a simple process to get your PPC ads up and running.
  • PPC requires constant management. We are parsing data every day, looking for trends and positions that we can exploit to get the most bang for your bucks. We will continue to test new ads and keywords until you are happy with the results.
  • Weekly reporting. Just like with SEO, we report weekly to all of our clients, charting the trends and explaining what we are doing to decrease costs and get higher conversion rates, click-through rates, and quality scores.

For those companies that have their own PPC professionals, but want a fresh perspective, we are happy to do a PPC audit. This includes a thorough analysis of your existing program and documents our findings and best practices recommendations in a report.

Our Full Service PPC Management

If you are spending or looking to spend over $1,500/month at Google AdWords, Yahoo! Search Marketing, and/or Microsoft adCenter, our full service management services may be the perfect fit for you. Our full service package is designed to save our clients both time and money. We have years of experience, and bring customer service to a whole new level by taking the time to understand you, your business, and your goals.

Our methods and strategies have been finely honed through years of experience and training. Below are some of the best practices we use during the analysis and setup phase.

  • A complete analysis of your company and PPC history (if applicable), as well as that of the competition
  • Set initial expectations and specific goals
  • Develop a tailored PPC strategy
  • Comprehensive keyword research and selection
  • Comprehensive negative keyword list
  • Write effective copy for multiple ads (for testing)
  • Determine ad timing and geographical targeting
  • Proper tracking code for Google Analytics and PPC conversion tracking

SEARCH ENGINE ADVERTISING

Search engine advertising that leads you to consumers who are ready to buy.

  • Ad placement on top search engines and directories
  • Daily conversion optimization
  • Custom keyword list
  • Call tracking and recording
  • Expert text ad writing
  • Certified search marketing specialist
  • Web and mobile search ads
  • Ongoing performance reviews
  • Mobile landing page
  • Twenty-four/seven reporting via desktop and mobile app

FACEBOOK ADVERTISING

Facebook advertising that builds brands, drives engagement, and generates leads.

  • Mobile and desktop news feed
  • Multiple program options
  • Custom ad creative
  • Custom call-to-action buttons
  • Blueprint-certified experts
  • Facebook optimized bidding
  • Support for multiple ad types
  • Facebook engagement capabilities
  • Monthly and native reporting
  • Robust audience targeting

RETARGETING ADVERTISING

Display advertising that keeps you top of mind with consumers who visited your site.

  • Simple site integration
  • Call tracking and reporting
  • Extensive reach on top sites and ad networks
  • Digital marketing expert
  • Ads retargeted to website visitors
  • Ongoing performance reviews
  • Mobile ads and mobile landing page
  • Twenty-four/seven reporting via desktop and mobile app
  • Banner ad creative available (at additional cost)

DISPLAY ADVERTISING

Banner advertising that builds brand awareness with your target consumers, starting at $1,000 per ad.

  • Extensive reach on top sites and ad networks
  • Call tracking and recording
  • Optimization based on your advertising goals
  • Digital marketing expert
  • Mobile ads and landing page
  • Ongoing performance reviews
  • Banner ad creative available (at additional cost)
  • Twenty-four/seven reporting via desktop & mobile app

IN-APP MOBILE ADVERTISING

Expandable in-app mobile ads that target nearby consumers to increase local awareness and purchases.

  • Extensive reach on premium and specialty mobile apps
  • Ad displays user’s real-time distance from business
  • GPS-based targeting of nearby consumers
  • Digital marketing team to manage campaign
  • Ads show business details inside app
  • Call tracking and recording
  • Multiple calls-to-action including offers and click-to-call
  • Twenty-four/seven reporting via desktop and mobile app
BASIC: Ad budgets up to $1500/month
Management fee: $375 per month
Set Up Fee $125 (once)
AdWords/Facebook Ads
Unlimited Support
Monthly Reports
Monthly Consultation
Landing Page Optimization (1)
SMALL BIZ: Ad budgets $1,500-$3,000/month
Management fee: $575 per month
Set Up Fee $195 (once)
AdWords/Facebook Ads
Unlimited Support
Monthly Reports
Monthly Consultation
Landing Page Optimization (2)
SMALL BIZ PRO: Ad budgets $3,500-$6,500/month
Management fee: $775 per month
Set Up Fee: None
AdWords/Facebook Ads
Unlimited Support
Monthly Reports
Monthly Consultation
Landing Page Optimization (3)
LEADER: Ad budgets $6,500-$10,000/month
Management fee: $975 per month
Set Up Fee: None
AdWords/Facebook Ads
Unlimited Support
Monthly Reports
Monthly Consultation
Landing Page Optimization (4)
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Want Results? Let Us Help.

Give Us A Call: 530-852-0310

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