The days of mass marketing are long gone. No longer can you mail or fax (even if you could find one) a press release to a dozen media agencies and watch the floodgates of public interest open. Today, customers demand to be dealt with one-on-one, or they will go elsewhere.
If you’re looking to get into the news, or out of it, you have to be savvy. The fastest way to reach the highest number of people who will want to hear what you have to say is through social media: Facebook, Twitter, etc. Think of them as a “pre-approved” audience.
If you are facing a watershed event like a merger, acquisition, sale, etc., sometimes traditional media can come in handy to alert the masses. But again, times have changed. A traditionally worded press release isn’t going to get you much traction. We have years of experience writing releases that will grab your audience’s attention and persuade them to act on your information.
We can elevate your company’s profile locally, nationally, and internationally. We are your advocate and we will help you enhance and grow your reputation. You will shine in the best possible light. Your company grows a product and we, as a conduit to your customers, help you sell it to the public.