Our proven advertising approach minimizes your marketing risk.
We care for your ad dollars like they’re our own. We have data to support every keyword, every ad and we have the results to prove it.
AD CAMPAIGN RESULTS
We can get you to the top of page one with ads that keep your brand top-of-mind and convert your most profitable customers. Our clients love the PPC results we deliver on Google AdWords and Facebook.
Mini Case Study:
For a growing pizza chain we created Google and Facebook ad campaigns to:
- For a second generation coffee roaster we created PPC ad campaigns to, drive sales to their Amazon store, highlight industry reviews to spur sales, brand the company as Free Trade and Organic, and promote seasonal sales.
- For the California Air Resources Board, we created a display and retargeting ads to highlight new air quality requirements for all CA truckers. The campaign was very successful and tremendously cost-effective, getting high impressions on keywords that would normally have cost $25-48 a click for under a dollar a click.
- Since 2014 we have managed the California Physical Therapy Association‘s Move California online PPC campaign, garnering millions of impressions and tens of thousands of clicks on both Google Adwords and Facebook. The campaign lead to thousands of referrals to CPTA member physical therapists which is why the campaign continues year after year.
- We helped California Youth Coalition get $10,000 a month of free Google Search ads via the Google Grants program. The short campaign was designed to promote their 24-Hour Youth Crisis line. Through our campaign, thousands of homeless, depressed, suicidal, and exploited teenagers got the help they needed.
- We created ads for in-demand programming and business training for New Mexico’s STEMulus Center. Our campaigns targeting many different demographics yielded millions of impressions and tens of thousands clicks for a very satisfying conversion rate that filled up classes quickly.
- Starting in 2016, we have managed Google campaigns for St. John’s Retirement Village’s three retirement community brands, each targeting a specific active senior demographic. With a very limited budget, we were able to get thousands of clicks that converted into active clients.
Our Landing Pages
We URGE clients to create strong landing pages for their ad campaigns that meet our own PPC 30-point best practices checklist for ad and landing page copy, quality score and technical issues including conversion analytics that empower you with actionable intelligence. Even if you’re happy with your current landing pages, we can show you how to improve conversions.
Google AdWords Management Services
- Dedicated account manager
- Account reviews and quarterly goals
- Keyword optimization
- Ad management
- Dynamic keyword insertion
- Complete transparency
- Call tracking
- Conversion optimization
- Detailed performance reporting
- Website recommendations
For those companies that have their own PPC professionals, but want a fresh perspective, we are happy to do a PPC audit. This includes a thorough analysis of your existing program and documents our findings and best practices recommendations in a report.
Our Full-Service PPC Management
Our agency fees are the standard 15% of your ad spend. Here’s what a sample budget/profit statement looks like for our smallest client: